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October 30, 2012
Through Canada's Economic Action Plan, the Marquee Tourism Events Program provided $100 million in temporary two-year funding for Canadian tourism events and marketing initiatives.
The Program granted $3 million to Stratford’s Shakespeare Festival for 2009 and a further $3 million for 2010. The Festival used the funds to carry out focused marketing in select international markets. This had an immediate impact. It provided a much needed boost to the Festival, benefitting the community and surrounding area.
Ticket sales increased in spring 2009 and continued to build to almost record-breaking levels. It is estimated that in the first year, the Shakespeare Festival’s additional ticket sales generated $23.4 million in economic activity and $12.1 million in taxes.
The Marquee Tourism Events Program helped tourism events across Canada over the past two years. This support contributed to the long-term growth of Canada's economy by attracting more tourists from within and outside Canada. These investments will generate increased tourism revenues for years to come.